Persistent Placeholders Tutorial: let’s focus

UPDATE: many browsers are now rendering the placeholder attribute in this way by default (newer versions of Firefox, Chrome, and Safari), but the technique still benefits older browsers.

I’ve noticed a UI feature on a few sites recently where placeholders still show up after you click into a form input. Normally, the text disappears once you trigger the focus on an input, but these ones persist—often going a shade lighter—and then they disappear completely once you start typing. It looks like this…

1. No focus on form input
   *scroll down for interactive demo
2. Click into form input (now focused, but placeholder is still there)
   
3. Add some text (placeholder disappears)
   

I don’t know who originated it—it is common with apple products, like on the iPhone—but the first few sites that I saw using this technique were Tumblr, Twitter, and Wordnik. I also couldn’t find anyone talking about it, so I put together a simple, little persistent placeholder jsfiddle to show a way that it can be done (with a little help from jQuery). Click on the result tab to see the final result.

Both the markup and CSS are pretty simple—it’s just a label and an input (or textarea) wrapped in a div, which accepts two additional classes to determine the state. There’s no actual placeholder, it’s just the label being positioned absolutely. The JavaScript code watches the input and updates the classes on the parent to make it all work. But you don’t have to take my word for it, read the code.

Here are a few reasons why this technique is swell:

• the markup is simple and “accessible” (it’s the old fashioned label and input construct)
• the placeholder works on password fields (for old and new browsers)
• the placeholder can be used effectively on auto-focused fields
• the text keeps you on task by still being there while you’re inside in the input
• it’s new and fun

Let me know in the comments if someone has a better name for this. My brainstorm list was:

• persistent placeholders
• focusable placeholders
• labels as placeholders
• placeholders 2.0
• ZOMG teh placeholder is still there!?!1!

I’ll see you next time!